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Cambodian consumers embracing digital payments as a new way to pay

Phnom Penh, 06 June, 2019 – Visa, the world’s leader in digital payments, has today released figures that show Cambodians are embracing digital payments with 43 percent year-on-year growth in total value of purchases made using Visa cards and 58 percent growth in the number of transactions 1.

Phnom Penh, 06 June, 2019 – Visa, the world’s leader in digital payments, has today
released figures that show Cambodians are embracing digital payments with 43 percent
year-on-year growth in total value of purchases made using Visa cards and 58 percent
growth in the number of transactions 1 .

This data, which compares spending over the 2017 to 2018 calendar years, is supported by
findings from the recently released 2018 Visa Consumer Payment Attitudes Study. The
study found around a third of Cambodians expect digital payments will grow in popularity
due to their convenience and security compared to cash, while 54 percent of Cambodians
believe the economy can go fully cashless within the next seven years 2 .

The study also found that consumers see many scenarios in which electronic payments are
likely to be used, with 79 percent expecting to see them used in supermarkets, 61 percent in
large shopping malls, and 49 percent in chain and convenience stores.

Ms. Chum Monika, Visa Country Manager for Cambodia, said: “Cambodians have reason to
feel optimistic about the economy, with the Asian Development Bank forecasting 7 percent
GDP growth this year, and just under 7 percent next year 3 . Given this strong growth, it
stands to reason that they also expect to see the country’s payment systems developing
rapidly, and at Visa, we’re excited to be working with financial institutions, merchants, and
consumers to turn these expectations into reality.”

Cambodians are also showing enthusiasm for new payment technologies, with 24 percent of
those surveyed interested in mobile payments, while roughly one third are interested in
contactless payments. When it comes to mobile payments, the study also found health and
fitness, retail, entertainment and travel are the top categories that respondents would be
likely to transact using a mobile app.

A third of Cambodians also showed interest in making payments by scanning a QR code—a
technology Visa launched in Cambodia late last year in partnership with the banks. QR
payments are now accepted at more than 1,326 outlets—twice as many outlets as when the
technology was launched.

“We’re excited to see the enthusiasm demonstrated by Cambodians towards the adoption of
digital payments. We’re committed to working with the government and our banking partners to introduce new payment innovations that deliver faster, more convenient and more secure
ways to pay and be paid for everyone in Cambodia,” added Monika.

News

Visa cardholders to enjoy exclusive VIP privileges with epic experiences program

Phnom Penh, 4 April, 2019 – Visa cardholders are in for a treat as the global payments technology company introduces a program of exclusive privileges

Phnom Penh, 4 April, 2019 – Visa cardholders are in for a treat as the global payments technology company introduces a program of exclusive privileges and discounts with the launch of epic experiences program in Cambodia. Through this platform, all Visa cardholders, including tourists from all over the world, can easily discover wonderful trips, entertainment and gastronomic experiences by presenting their Visa card at over 150 locations nationwide as well as health and wellness tourism in Thailand.

Ms. Chum Monika, Visa Country Manager for Cambodia, said: “Providing the best experiences in dining out, entertainment, travelling and healthcare are just some of the ways we’re delivering increased value to Visa cardholders and driving the growth of electronic payments in Cambodia. With this in mind, we are introducing the epic experiences program. Cambodian Visa cardholders and tourists from all over the world will be able to enjoy exclusive privileges, where they can create unforgettable life memories with their families and loved ones, simply by using their Visa cards.”

Visa cardholders can enjoy epic dining offers from sought-after establishments like Uy Kuyteav, World Dining, The Pizza Company, Bar B Q Plaza, Swensen’s, Dairy Queen, Krispy Kreme, The Asian Kitchen, TOUS les JOURS, and Lotteria. This year especially, fine dining restaurants such as Yi Sang, Sevensea, and Kanji Japanese Restaurant are introduced into the epic experiences affluent platform with Visa signature dishes. The dining offers are up to 30% discount on special days at some establishments.

In addition to dining merchants, Visa cardholders can also enjoy up to US$ 10 discount when shopping online at La Rue website and up to 30% at Legend Cinema branches. Visa’s epic experiences platform also includes travel offers such as US$8 off for ticket booking through www.bangkokair.com/visakh and US$ 8 discount for ticket purchase at www.thaiairways.com/kh on every 15th of the month. Above that, Visa cardholders are entitled to enjoy US$10 off the purchase of travel package worth US$199 and above from Paramount Angkor Travel & Tours and 10% discount at www.booking.com.

Medical tourism is attracting the attention of travelers worldwide and Cambodian Visa cardholders will be offered special discounts for specific health check and screening packages at Paolo Hospital, Samitivej Hospital, and BNH Hospital in Thailand.

“Cambodia recently joined a growing list of countries across the region where QR payments have been implemented. QR payments allow Visa cardholders to use their mobile phones to make cashless purchases and pay bills wherever Visa QR payments are accepted. QR payments provides consumers with a brand-new payment experience that is secure, convenient and fast,” added Monika.

The unique perks of Visa’s epic experiences program are available to all Visa cards issued anywhere in the world. Visa cardholders can enjoy all the offers on Visa’s epic experience platform today until September 30, 2019.

Terms and conditions apply. To see the full list of offers, please visit https://www.visa.com.kh/en_KH/pay-with-visa/visa-offers-and-perks.html.

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About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, https://usa.visa.com/visa-everywhere/blog.html and @VisaNews.

For further media information, please contact:
Sovannary Kry
Red Dot, on behalf of Visa Inc.
Phone: +855 11 733 368
Email: nary@reddot.com.kh

Trang Nguyen
Visa Worldwide Pte. Limited
Phone: +84 28 3520 7439
Email: trang.nguyen@visa.com

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