Business
Magical moments as iconic FIFA World Cup™ Trophy is unveiled to Cambodian
A large crowd joined Football fans in Cambodia at the Morodok Techo National Stadium, the new football and athletics stadium in Phnom Penh on Wednesday, 15 June, 2022. Braving the sheering sun, people were oblivion to the heat for a chance to have a glimpse of the prestigious $20 million dollar Gold FIFA trophy, the actual trophy that is to be awarded to the winners of the 2022 FIFA Football World CupTM match scheduled to take place in Qatar from 21 November to 18 December 2022.
The FIFA World Cup™ Trophy Tour by Coca-Cola had Cambodia as one of the 51 countries that the tour covers. This ‘Once in a Lifetime’ experience is embraced by many Cambodians, especially football enthusiasts in the country as a Golden Opportunity not to be missed.
The festal excitements started with a cheerful ‘Welcome performance’ by traditional Khmer drummers and Apsara dancers, generating a festive atmosphere as the FIFA World CupTM Trophy was excitingly unveiled to the visitors.
Along with the coveted trophy, the crowd was treated to a staged concert with live band and singing by local celebrity artists, Lay Bunleng and Mina. The crowd cheered and screamed incessantly when celebrity Cambodian Foot Stars, Thierry Chantha Bin and Sou Yaty appeared to greet them.
As a longstanding partner of FIFA, Coca-Cola holds the exclusive rights to the FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most prestigious trophy in world sports ahead of the FIFA World CupTM 2022 in Qatar.
This year marks the fifth global the FIFA World Cup™ Trophy Tour by Coca-Cola and for the first time, all the 32 World Cup qualifying countries will get to also enjoy the visit of the coveted 6,142 kg solid gold trophy.